WooCommerce
Speedway Surgicals
Global Ophthalmic Instruments Store
The manufacturer's own international storefront for ophthalmic surgical instruments — ISO 13485, FDA and CE credentials up front, USD pricing, shipping to every country.
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Speedway Surgicals
WooCommerce
WordPress / WooCommerce / PHP / E-Commerce / International Shipping
01 / The story & screens
From the idea.
Into the details.
Speedway Surgical Co. manufactures eye surgical instruments and equipment, and is the named vendor behind much of the Eye Instruments India catalogue. Where that Shopify store sells into Indian clinics in rupees, this is the maker's own storefront for buyers worldwide.
International clinical buyers are ordering instruments from a manufacturer they may never have heard of, so trust has to be established before the catalogue. ISO 13485:2016, FDA and CE marks sit in the header on every page rather than on an About page nobody reads.
The commerce layer is built for export: USD pricing, free shipping above $500, and a downloadable product catalogue alongside the shop for procurement teams who buy from spec sheets, not product pages.
A manufacturer-led storefront
The saved homepage introduces Speedway Surgical through its ophthalmic instrument offering and an action to explore products. Brand, catalogue and contact navigation provide a clear starting point for international buyers.

Put buyer confidence near the catalogue
The header places the certification marks alongside the main shopping routes. This presentation connects the manufacturer’s identity with the procurement journey before visitors move into the product range.

Connect shopping with procurement resources
The saved desktop view includes both the shop and product catalogue routes. The WooCommerce delivery supports international pricing and a downloadable catalogue for buyers who compare instruments through specifications.

Preserve the saved homepage
The portrait tablet presents the saved desktop homepage scaled to fit. These device views use the existing site capture, keeping the original store presentation available when a fresh live capture cannot be obtained.

02 / What we built
The work, delivered.
- WooCommerce storefront build and theme customisation
- Certification trust bar: ISO 13485:2016, FDA, CE
- International pricing, shipping thresholds and checkout
- Shop plus downloadable product catalogue for procurement
- Responsive layout and cross-device QA

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