Indian Kaarigars↗

Indian Kaarigars sells handcrafted goods made by artisans across India. A generic store template would have flattened exactly what makes the catalogue worth buying: the people and places behind each piece.

The design is editorial rather than catalogue-first — large photography, a serif display face and generous whitespace — with a 'shop by state' filter (Andhra Pradesh, Assam, Arunachal Pradesh, Jharkhand and more) so buyers can browse by craft tradition.

Storytelling sections, a brand film, testimonials and an enquiry form sit alongside the commerce flow, so the site works as both a shop and a showcase for India's craft heritage.

An editorial home for handmade crafts

The saved homepage pairs craft photography with an expressive serif headline. The opening introduces the handmade offering before leading into the store and the stories behind its products.

Let craft traditions guide browsing

Regional and collection sections give visitors several ways to discover the range. Editorial imagery connects the catalogue with place and making, extending the experience beyond a conventional product grid.

Make room for the brand story

Story sections and a brand film add context to the storefront. This gives the WordPress and WooCommerce experience space to communicate craft traditions alongside shopping and enquiry routes.

Preserve the archived presentation

A portrait tablet presents the saved desktop page as an overview. The scrollable full-page archive below preserves the original layout so visitors can continue exploring the site even when the live version is unavailable.