Blue Barrows

About

Founded in 2021 by an IIM Alumnus, BlueBarrows.com is a Global E-Commerce Marketplace for Premium Handcrafted Products & Homegrown D2C Brands. Inspired by Airbnb design, we are building a Premium Etsy of India.

Challenge

The company was about to launch complete rebranding and go public on NASDAQ, and the old .NET site had desperately needed a clean-up. Some of the top priorities were: Organize the content in a more sensible and intuitive structure for users Provide a faster, more flexible workflow for marketing team Build a more reliable way of auditing compliance content for legal team Make it seamless and painless to further expand front-end functionality without worrying about CMS backend

Solution

Solution Partnering with Zeek Interactive as the development agency, we decided to rearchitect the entire site on a frontend-first stack. Initially Gatsby on Gatsby Cloud was considered, but later switched to Next.js due to build time concerns. The end result is a fully responsive, super-fast, Jamstack website which users and stakeholders are excited alike.

Results

Led the content audit of the previous website Outlined site sitemap and wireframed each area Directed the content team for writing and editing Collaborated with Zeek in writing front-end Post-launch, continuing to refactor and expand the code base

+1,200

Requests per Week

+760

New Clients per Month

+480

Remote Sales Experts

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